Free Home Improvement Contractor Leads

How Do I Get Home Renovation Contractor Leads?

If you’re a home renovation company or contractor, you are always in the business of finding new leads that can turn into jobs to generate revenue. There are several ways to acquire new leads. Some are free and some call for an upfront investment. Here are some of the most common ways that home renovation contractors generate leads.

1. Lead generation services: Lead generation services are companies that find potential customers looking for home remodeling services and then pass them along to contractors and remodeling companies that serve the area. Typically, a lead generation service will charge a unit price per lead or they may have a subscription model where you can get unlimited leads for a certain monthly fee.
2. Customer referral programs: One of the most effective lead generation techniques is by implementing a highly-incentivized customer referral program. If you were someone looking for a contractor to work on a home remodeling project, would you rather trust a contractor who did a wonderful job for your friend or family member than someone you just find listed in a directory? Word of mouth is a powerful marketing tool. By offering cash, steep discounts, and free services in exchange for referrals, you can hopefully generate some leads that have a higher possibility of converting to projects. 
3. Social media: Your company should have a social media presence and invest in some social media advertising. 
4. Reviews: Reviews are extremely important. Google reviews or reviews on specialized sites that act as directories can go a long way to changing a potential customer into a long-term client. 
5. Search engine optimization (SEO): SEO is vital for any type of business that has an online presence. How else do you think customers who search “home renovation contractors in Denver” or any other location find contractors online? By investing in SEO services you can help your website rank and more likely appear on the front page of search results. 
6. Email marketing: Targeted email campaigns can be effective if you make sure they are in fact targeted and not just email blasts that find themselves in junk folders or reported for Spam. 
7. Traditional advertising: Think about who a traditional homeowner is going to be. They may be a little older and a little more established in life. Although the internet is a powerful tool for lead generation, it is foolish to ignore the power of TV, radio, and newspapers for geographically targeted ad campaigns. 
8. Financing. Contractors that offer financing can close more deals. Offering financing can help you appeal to more customers so be sure to advertise it. Some customers may even search for a contractor based on the criteria that they offer financing. To offer financing, contractors usually partner with a third party company. TGUC Financial partners with contractors to allow them to offer financing, but also to supply contractors with free local leads that are prequalified. 

How Much Do Home Improvement Leads Cost?

Home improvement leads can cost contractors  anywhere from $0 up to $75 or more per lead. Lead costs can vary depending on geographic location, type of service, scale of the job, and the website or lead generation company that is charging you for the lead. Aside from using a traditional lead generation service that charges for each lead, you can also partner with companies such as TGUC Financial that offer free leads for contractors. You’ll likely need a variety of lead-generation sources to achieve goals and stay busy year round.

What Is The Best Lead Generation For Contractors?

Some of the best lead generations for contractors come through referrals and word of mouth. Whether the lead comes from an incentivized customer referral program or through good reviews on your Google business profile, Yelp, or on a site like HomeAdvisor, reviews and customer referrals work.

People can be skeptical of traditional advertising when they are not familiar with a company. Skeptical people will almost always prefer the opinion of a close friend or relative, or someone at the office, over a television commercial or radio ad.

The next best thing to a direct referral is an individual that is approved for financing and in the market for home improvements. Chances are if they have gone through the process of getting prequalified for financing, they are likely very serious. Therefore, partnering with TGUC Financial is one of the best ways to generate more leads as a contractor.  As you expand your lead generation network, make sure you have testimonials available to help customers trust in your ability and service. 

How Can I Get Free Construction Leads?

While there are many ways to engage customers, far and few are actually free. TGUC Financial provides free leads for contractors that are prequalified. In order to close loans, TGUC Financial needs to make sure customers can get improvements completed on budget. Therefore, the relationship is a win-win-win, for all parties involved. 

How Do I Find Home Improvement Clients?

Finding home improvement clients does not need to be difficult. Anyone who owns a home in your service area could be a potential client. You can find home improvement clients online, in person, and through traditional forms of media like newspapers, radio, and television. You can also find potential home improvement clients through financial service companies like TGUC financial and local banks who help people obtain the funding they need to pay for large home improvement projects. As long as you have a quality website, an established business, and a trusted brand, home improvement clients are everywhere. 

How Do I Promote My Home Renovation Business?

There are so many ways to promote your home renovation business. While you’ll want to have a good marketing mix, you’ll want to invest the most resources into activities that produce dollars. Before diving into promotions, make sure you have testimonials, reviews, and a quality online website to represent your brand. 

How Do New Contractors Get Home Improvement Leads?

New contractors will first want to make sure they build a website and have a professional online presence with all of the information customers need. Information like how to contact you, how to schedule an estimate, and what kind of renovations you specialize in may be a good place to start. 

After you have an online presence, finding home improvement leads is a process that is no different than a company or contractor who has been in business for years.  By partnering with TGUC Financial, not only can you access free prequalified leads, but you can extend financing to your customers. Home improvements can be expensive. Contractors hear the objection of cost on a regular basis. Partnering with TGUC Financial can help you help more customers while growing your business. 

Build your business with free contractor leads for home improvements. . . partner with TGUC Financial today!